Webflow and UX design for the marketing agency OKEV

OKEV is a Parisian influencer marketing agency working with brands and content creators across France and internationally. When they came to me, they needed a website that could credibly represent their expertise, showcase their campaigns, and speak to both French and English-speaking clients. The brief was clear: professional, dynamic, and fully bilingual.

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Understanding the Brief

The main challenge with OKEV was translating an intangible service into a compelling digital experience. Influencer marketing is built on trust and results, and the website had to communicate both instantly. Beyond aesthetics, the site needed to function as a business development tool: generating leads, showcasing past campaigns, and positioning the agency as a serious player in the Parisian market.

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Design System & Graphic Charter Integration

The starting point was the existing brand identity. I built the entire Webflow design system around OKEV's graphic charter: color palette, typography, spacing rules, and component logic. Rather than adapting the brand to fit a template, I reversed the process — building every block and section from scratch to ensure perfect visual consistency throughout the site.

The result is a design system that scales cleanly: adding a new page or section never breaks the visual coherence.

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Webflow Development & Structure

I developed the full site in Webflow across five core pages: Home, About, Services, Portfolio, and Blog. Each page was built with a clear information hierarchy, guiding the visitor from discovery to contact without friction.

The development focused on clean, maintainable code structure using Webflow's class naming conventions. Every section is reusable, every component consistent, and the back-office is organized so the OKEV team can update content without touching the design.

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Bilingual Architecture

OKEV works with international clients, so a fully bilingual French/English experience was non-negotiable. I structured the site with a clean language switching system, ensuring both versions shared the same layout logic while adapting naturally to each language's content length and tone.

All pages were developed and tested in both languages, with particular attention to typographic rhythm and layout balance across versions.

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Portfolio & Campaign Showcase

A core section of the site is the campaign portfolio, designed to highlight OKEV's influencer work in a visually compelling way. I built a filterable CMS-powered gallery that allows the team to add new campaigns independently, with each entry supporting rich media: images, video embeds, campaign stats, and brand descriptions.

This section works both as a proof of expertise and as a conversion tool for prospective clients browsing the site.

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Landing Pages & Lead Generation

Beyond the main site, I developed targeted landing pages for specific campaigns and partnership opportunities. These pages were designed with conversion in mind: focused messaging, clear calls to action, and minimal distraction. They integrate directly with OKEV's contact and lead capture workflow.

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Animations & Interactions

To give the site energy and movement without compromising performance, I implemented a set of JavaScript-powered animations: entrance animations on scroll, smooth transitions between sections, and subtle hover interactions on key elements. The intent was to reinforce the agency's dynamic positioning without making the experience feel heavy or overly designed.

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Result

A complete, bilingual Webflow website that positions OKEV as a credible, professional agency in the influencer marketing space. Clean architecture, scalable CMS, and a design system that the team can evolve independently over time.