Web Design & UX for AMC, a fintech company

AMC is a SaaS company based in Toulouse, specializing in asset management tools and wealth advisory applications for financial professionals. Their existing Webflow site had accumulated a series of issues over time: broken responsive behavior across devices, visual inconsistencies, spacing problems, and technical bugs that made the site feel outdated and unreliable. They needed a Webflow specialist to come in, diagnose the problems, fix them properly, and extend the site with new pages.

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Diagnosing the Problems

The first step was a full audit of the existing site. Rather than jumping straight into fixes, I mapped every issue systematically: responsive breakpoints that weren't behaving correctly on tablet and mobile, layout elements that were misaligned on large screens, spacing inconsistencies across sections, and text alignment problems that disrupted readability.

This diagnostic approach is what separates a clean fix from a patchwork job. Understanding why something is broken is as important as knowing how to fix it, especially in Webflow where class structure and inheritance can cause one change to ripple across multiple pages.

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Responsive Debugging & Layout Optimization

With the full picture of what was broken, I worked through the site systematically across all breakpoints: desktop, large screen, tablet, and mobile. Each device view was treated as its own problem set, with fixes applied at the right inheritance level to avoid creating new conflicts.

Beyond fixing what was broken, I refined the overall layout: adjusting spacing rhythms, correcting text alignment, rebalancing section proportions, and ensuring visual consistency from page to page. The goal was not just a working site, but a site that felt intentional and professional.

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Five New Landing Pages

In parallel with the debugging work, AMC needed new landing pages to support specific product lines and conversion goals. I designed and developed five landing pages from scratch, built within the existing design system to ensure visual coherence with the rest of the site.

Each landing page was structured with a clear hierarchy: value proposition, feature highlights, social proof, and a focused call to action. The pages were built to be easily duplicated and adapted for future campaigns without requiring developer intervention.

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Graphic Design & Communication Assets

Beyond the web work, I created a series of graphic design assets for AMC's communication needs. These included visual elements aligned with their brand identity, designed for use across both digital and print channels. The brief was to maintain the professional, trust-building tone appropriate for a fintech product aimed at wealth management professionals.

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Result

Zero critical bugs remaining. A fully responsive site that performs consistently across all devices and screen sizes. Five new landing pages ready for deployment. And a Webflow structure clean enough for the internal team to maintain and evolve without accumulating new technical debt.