Advanced SEO and a complete redesign for an embedded systems engineer

+45%
page load speed
–35%
reduction of overall site weight by removing unused HTML, CSS, and JS code
100%
GDPR compliance ensured
Claudio Carbone

Claudio Carbone is an embedded systems consultant based in Bologna, working internationally. His existing Webflow site did not fully reflect the quality of his expertise: it suffered from performance and technical SEO issues, lacked GDPR compliance, and presented a visual interface that lacked clarity. The challenge was to transform it into a true professional showcase—faster, more visible, and more modern.

Portrait de Claudio Carbone, consultant freelance en systèmes embarqués, avec slogan “Helping you deliver reliable embedded solutions” sur fond sombre.

Background and problems identified

Claudio’s site, built with Webflow, did not fully showcase his expertise. It faced several technical limitations: a poorly optimized HTML and semantic structure, technical SEO issues, weak performance, and unclear CSS code. On top of that, it lacked sufficient visibility to reach an international audience, was not compliant with GDPR standards, and featured a visual interface that was sometimes confusing. Altogether, these issues undermined the site’s credibility and its effectiveness as a professional tool.

A three-step approach

The intervention focused on addressing these key issues. First came in-depth work on technical SEO and performance, to make the site faster and better indexed. Next, a cookie management system was integrated to ensure full GDPR compliance. Finally, a series of UI improvements and visual adjustments were implemented to deliver a smoother, more modern user experience.

Page portfolio des projets de Claudio Carbone en systèmes embarqués, incluant Oceaneering AGV et EVBox EV Chargers.

SEO optimization and performance

Each page was carefully analyzed and optimized: H1, H2, and metadata tags were rewritten, canonical URLs implemented, and structured data (Schema Markup) added. The HTML code was cleaned to remove unnecessary elements and redundant fonts. Images were compressed and converted to reduce overall site weight, while CSS and JS loading were streamlined on a per-page basis. Together, these interventions significantly improved both the site’s speed and its technical readability.

GDPR compliance

To meet legal requirements and reassure visitors, a cookie consent system powered by Finsweet was integrated. It automatically blocks non-essential cookies until consent is granted, while offering a clear and accessible preferences panel. The custom graphic styling ensured seamless visual consistency with the rest of the site.

Interface projet EVBox : logiciel embarqué pour bornes de recharge électrique, visuel de trois bornes EVBox noires avec halo lumineux vert.

UI and navigation improvements

Finally, the work focused on enhancing the user experience. The Hero section was redesigned to combine proper semantics with clearer messaging. The language selector was rebuilt in Webflow, the navigation bar adjusted with reduced size and spacing, and the logo link corrected to ensure a smooth return to the homepage. Typographic refinements and spacing adjustments brought visual coherence across both desktop and mobile.

Result

Claudio’s site is now faster, SEO-optimized, and fully compliant with GDPR standards. Its interface has gained clarity and professionalism, reinforcing Claudio’s expert image and credibility with an international audience.

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