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The Three Pillars of Webflow Pricing

Before jumping into the details, it’s important to understand that Webflow’s pricing is built around three separate components, each serving a different purpose.

1. Site Plans

Site Plans are what you pay for to publish a website on a custom domain using Webflow’s hosting.

Two big families exist:

• Standard sites (marketing, blogs, portfolios…)
• eCommerce sites (online stores)

Your price depends mainly on:

• the amount of content you plan to publish,
• traffic and bandwidth,
• whether you need the CMS (Webflow’s dynamic content system),
• whether you sell products online.

2. Add-ons

These are optional upgrades that expand Webflow’s capabilities.
They include tools for:

• multilingual sites (Localization),
• analytics (Analyze),
• A/B testing and personalization (Optimize).

You can activate them only if you need them — they are not included in standard plans.

3. Workspaces

Workspaces unlock collaboration features inside your Webflow account.
They do not allow you to publish a site on a custom domain — that’s what Site Plans are for.

Workspaces are ideal for:

• agencies,
• teams,
• freelancers working with clients.

They let multiple people work together on the same project with role-based permissions.

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Site Plans (for standard, non-eCommerce sites)

These plans are designed for marketing websites, blogs, portfolios, and any project that doesn’t involve selling products online.

There are five options.

⭐ Starter — Free

Best for testing the platform.

You can create and publish a small site, but:

• it uses a webflow.io domain,
• CMS is heavily limited,
• only 2 static pages.

Useful for experimenting, not for launching a real business website.

Basic — $14/month (yearly)

Equivalent to a simple landing-page hosting.

• Custom domain
• No CMS
• Ideal for very small static websites (one-page sites, temporary pages, MVPs)

Not recommended if you plan to publish content regularly.

CMS — $23/month (yearly)

This is Webflow’s most popular plan.

It unlocks the dynamic content system, perfect for:

• blogs,
• collections of articles,
• testimonials,
• events,
• job posts,
• portfolio items.

Includes:

• 2,000 CMS items
• 20 CMS collections
• 50GB bandwidth
• 150 static pages

A solid choice for the majority of professional sites.

Business — $39/month (yearly)

Designed for larger sites with more content and traffic.

Upgrades include:

• 10,000 CMS items
• 40 collections
• 100GB bandwidth
• 300 static pages

Ideal for high-volume blogs, larger directories, or companies with multiple content types.

Enterprise — Custom Quote

Tailored for very large organisations:

• dedicated support,
• higher limits,
• advanced security,
• SLAs,
• custom infrastructure.

Pricing is negotiated directly with Webflow.

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Site Plans (for eCommerce)

Webflow offers three plans for online stores — ranging from small shops to complex eCommerce catalogs.

All include:

• Stripe, PayPal, Apple Pay
• automated transactional emails
• product categories
• tax calculation
• full CMS access

Standard — $29/month

Good for beginners or small product catalogs.

• 500 eCommerce items
• 2% transaction fee
• All CMS Plan features included

Plus — $74/month

Designed for growing stores.

• 5,000 eCommerce items
• 0% transaction fees
• Includes all Business Plan features
• Recommended for stores generating up to $200k/year

Advanced — $212/month

Best for large online shops.

• 15,000 eCommerce items
• 0% transaction fee
• All Business features included

This is the maximum tier — no higher eCommerce plan exists.

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How to Know Which Webflow Plan You Need

Ask yourself the following:

✔ Do you want a custom domain?

Then you need a paid Site Plan.

✔ Do you need to manage dynamic content (blog, portfolio, etc.)?

Choose at least the CMS Plan.

✔ Do you need eCommerce?

Pick one of the three eCommerce plans.

✔ Will you collaborate with others?

This affects your Workspace and seats.

✔ Do you need multiple languages?

Add Localization.

If you're still unsure, I can help you assess your needs based on traffic, CMS usage, SEO goals, and site structure.

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I didn’t include the detailed pricing for eCommerce plans or Workspaces in this article, but you can find the full breakdown directly on Webflow’s official pricing page: https://webflow.com/pricing

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If you’d like help choosing the right Webflow plan for your project, feel free to reach out directly through my contact page — I’ll be happy to guide you.